Thursday, January 31, 2013

Thursday, January 31, 2013 8:01 AM

What Is Marketing?


The word “Marketing” itself incites all kinds of feelings in people, some good and some bad. There are lots of types of marketing; direct mail or direct marketing, online or internet marketing, telemarketing, etc.

Let’s clear up any confusion by answering the question; what is marketing?

            *Marketing is simply preparing your prospects and customers to receive your sales
              message – pretty simple.

There are a lot of ways to accomplish this as stated above through direct mail or direct marketing, online or internet marketing, and of course everyone’s favorite,  telemarketing.

In this post we just want to start to cover the basics of direct marketing. Many people wrongly believe that with email, regular old mail through the Post Office is dead. This assumption is far from the truth and is costing them lost sales.

In fact studies have shown that the vast majority of people still prefer to get regular mail and are more inclined to open and read regular mail rather than email.

It is important that you are in touch with your customers and prospects on a regular basis and direct mail can do that for you without being intrusive. Keep in mind that people open their mail over the trash can so you only have a few seconds to grab their attention. Plan out your direct mail pieces with this in mind and always be testing. Test every part of your message, your headline, your content, etc. Go with what works and dump the rest.

Hopefully we have answered your question “what is marketing” and we are beginning to open your eyes to all the types of marketing available such as direct mail, online marketing, and more. In follow up posts we will cover much more and also go over how to set up a marketing plan.

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Until our next post, make today great! 
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