Monday, April 25, 2016

What Business Are You Really In?

Monday, April 25, 2016 7:48 AM
What Business Are You Really In?

Why Would I Ask This?

We speak with so many businesses and ask the question “What Business Are You Really In?” and we are always met with the same facial expression like we have lost our minds.

The reason for asking this seemingly silly question is because most businesses have no idea of the real business they are in. Because they don’t know the real business they are in they keep doing things that make it harder for them to grow and stay in business.

What Do You Do?

This is generally the question that people hear in their minds when we ask what business they are in. The conversation goes like this:

Empower Media: “What business are you really in?”

Client: "What a ridiculous question, it is obvious we are in the _____________ (shoe, yogurt, IT, etc.), business. We obviously hired the wrong company to help us grow!”

Empower Media: "This is actually not the business you are in, so let me ask you again but this time I am going to ask it in a different way. “What business is Nike in?”

Client: “The shoe business and you are irritating me!”

What Is Going On Here?

We don’t get upset when people get irritated because they really believe that what they do is the same as what business they are in but this isn’t true. It is understandable because that is what most people are taught to believe. However, if you want to be “off the chart” successful, pay attention.

Will You Listen or Will You Walk?

Now you have to decide if you will listen to hard earned, practical, multi-million dollar advice or will you walk away and in a short time find yourself in a tough spot because you wouldn’t take the time to answer the question of  “What Business Are You Really In?”


The Answer Is……

Nike is one of the few companies that really know what business they are in. Coca-Cola just announced that it finally figured it out, now it’s your turn. The answer is:



Yes you read that right, you are in the marketing business. It doesn’t matter how great your products or services are, if you don’t make marketing the center of your business universe you are going to have a very difficult time moving ahead.

You Have Time!

Most businesses have time to make the corrections they need in order to right the ship and stay afloat. Generally the problem is they don’t ask for help. Why? There are so many possibilities here that we will never have time to cover them. Just keep in mind that in your business there is probably time if you act now.

Once you realize that you are in the marketing business and start to think like a marketer you will see your business in a whole new way. Your decisions will begin to take on a much different approach to how you are doing things.

You Can Do It!

You can be successful and you can live the life that you have dreamed about. Everything that you are hoping for is available to you. You can reach your goals, you can make it. How are other people doing it while you are struggling? They asked for help!

Now It’s Your Turn

Unfortunately most of us won’t live long enough to learn it all or become all that we hoped or believed that we could be.

You can go it alone and spend years trying to figure out what to do or; you can be wise and ask for help from those that have done it and can help you reach your goals faster, they can make your journey a safe one and they can show you how to have fun along the way!

Don’t be afraid to ask for help, in fact I encourage you to do so. Whether you ask me or someone else, make sure they are successful and then ask them for their help and ask them now!

Until my next post, I wish you all success!

Dean Marchese
The Dean of Success!©


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About the Author:

Known as The Dean of Success© Dean Marchese has built businesses from scratch, turned others around and helped others grow beyond their dreams. He has helped tiny startups become major players and major players stay at the top.

He has trained and worked with over 30,000 salespeople and owners around the world become massively successful and he can help you too.
Why waste years of your life figuring out how to do something when someone can show you how in a very short time?

Let me know your thoughts and how your business is doing by commenting below!

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