What a great question, which is more important
“Information or Implementation?”
Do
You Have to Choose?
Actually, no. You need them both, information and
implementation if you want to
be successful. When I was young and I wanted information I had a few choices, I
could ask someone for help, go to the library and hope they had what I was
looking for or figure it out on my own. Since that was all I had to choose from
I had to figure it out on my own. Very slow, very expensive and in some cases
very painful.
A
Millionaire on Every Corner
Today there is so much information available on
virtually any subject you can think of and most of it is free. With all of this
free information, information that I struggled to get when I was younger, you
would think that everyone would be a millionaire by now!
What’s
Missing?
The missing part is to decide what you want to do,
decipher all of the information at hand, build your plan and implement your
plan Read that last part again – implement!
So many businesses that we work with have great
ideas, brilliant minds to take their ideas from a thought to a product and are
going to completely change the world but….
There is no implementation. They don’t know how to
go about putting it together and then actually put it to work. How do you go
through the steps to get it into the hands of the people you are trying to
help? In fact, what are the steps? Where do you begin, what should you be
focused on, how do you get going?
On top of not knowing what to do to get it going,
the real danger lies in the fact that most businesses will slide back into
their old way of doing things. If the way that you were doing things before
didn’t get you where you wanted to go why would you think they are going to get
you there now?
Where
to Start
In our last post we discussed starting out by being
extremely clear. That goes here as well. Whatever you are trying to sell
whether it is a product or a service you need to be clear about what it does for
your prospects and who those prospects are.
Again, going back to our last post we asked a lot
of questions that you should have answered by now so that you would be able to
implement your plan.
Make
It Public
Now that you have your plan and are ready to
implement it, get everyone together (if it is just you, get in front of a
mirror), provide breakfast or lunch or whatever you can but hold the food until
you have finished your announcement.
Go over everything with everyone. In fact if you
have employees they should have been part of this already. You should be asking
them on a regular basis what they need or would like to see change, etc.
Let everyone know what the plan for the company is
at a high level. You don’t need to get into deep specifics but an overview of
where you would like to see the company going, how you are going to get there,
what it means for everyone, etc.
Now
Take It Semi-Private
Now that you made your announcement and have given
everyone a bit to digest it, set up meetings with each group within the
company. Here is where you want to dive into the specifics. What it’s going to
take, how you are going to accomplish your goals and specifically what each
person is going to have to do in order to make it happen and when it is to
start.
Be
Prepared
Be prepared for any fallout that may occur. Some
people will be asked to step it up in order to reach your goals and they may
not like it, that’s okay. Some people will get on the bus that you are driving
and some will get off, that’s okay. Not everyone will buy into your vision and
won’t be able to see clearly down the road and of course that’s okay as well
but the bus is still going to get on its journey.
Until my next post, I wish you all success!
Dean
Marchese
The Dean
of Success!©
P.S.
Grow Your Business Faster Here:
Need to
grow your business right now? Email me directly at Dean@empowermediallc.net and I will share with you
exactly how we:
*Started a janitorial business on a bet and
grew it to $1 Million in only 18 months!
*Grew one department in a company from nearly
$0.00 to over $80 Million in only 8 months!
*Helped someone with an idea create a business
and signed a contract worth $500 Million in only 9 months!
*Guided a Madison Avenue Ad Agency to make a
few changes which helped them win hundreds of millions of dollars in new
business – many of their ads you have seen!
*Helped a hotel chain become #1 in their spot
and add over $1 Billion per year!
*Helped a delivery company increase by over
$1.5 Billion per year!
*Whether you are large or small, new or have
been at it a while, we can help you grow faster than you ever imagined – email
me NOW at Dean@empowermediallc.net!
P.P.S. The email that you can reach
me at that I listed above is a direct email to me. No opt-ins, no forms to fill
out, no filling your inbox with endless emails and this does NOT go to an
assistant, it comes directly to me so email me now!
About
the Author:
Known
as The Dean of Success© Dean Marchese has built
businesses from scratch, turned others around and helped others grow beyond
their dreams. He has helped tiny startups become major players and major players
stay at the top.
He has trained and worked with over
30,000 salespeople and owners around the world become massively successful and
he can help you too.
Why
waste years of your life figuring out how to do something when someone can show
you how in a very short time?
Let
me know your thoughts and how your business is doing by commenting or emailing
us.
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