Monday, May 23, 2016

Is Your Message Painful or Powerful?

Monday, May 23, 2016 8:54 AM

Whose Choice Is It?

It’s really your choice; “Is Your Message Painful or Powerful?” So many times we think we are building our businesses because we are doing all of the “right things” but the results are all wrong.


One of the areas that we need to look into is our message. We go out and have nice signs made, find a great spot, tell all of our friends and after the euphoria wears off so does our income. What’s the deal? Why is this happening, everything was going so well?

What Is Your Message?

When we ask people this one simple question, they get all twisted up. If you are having a hard time sharing your message with someone you may need to look into your message. Think about what you are trying to convey, what is it that you are trying to get across. If you don’t know neither will anyone else.

Are You Listening?

If things aren’t going well and you are losing business you may not be listening. Listening to whom, there is no one in my shop? That’s the point! You don’t just listen when people are talking; you listen to what they are or aren’t doing. People speak loud and clear by not spending their money with you. In fact not coming in or spending their money with you is louder than shouting at you!

What Are They Saying?

Clearly if they are not coming into your shop or they aren’t spending their money with you they are saying they don’t like what you are telling them. It could be your prices, it could be the way your shop looks, or the way your website works (or doesn’t), or a whole host of things. Figure it out quickly and be willing to set your ego aside [a huge problem at times], in order to speedily get back on track.

Your Message Must Be Inviting!

Your message has to be one that is warm and inviting. It must be one that will draw people in so they can see how great your products and services really are. You may be the best at what you do but if you don’t draw them in you will be the best at being out of business!

I have walked in to so many shops that are filthy dirty and the owner can’t figure out what is going on. I have been to so many restaurants where the restrooms are dirty, there is no soap or paper towels (what does that tell you about the cleanliness of their staff?). When I see this I walk out and will never return.

Be Powerful Not Painful!

Find out what your audience wants and craft all that you do around their desires. Many businesses try to give their prospects what the business wants to give them which may not be what the prospect wants. The best way to determine this is to ask them! They will tell you how to be Powerful not Painful Let all of your competitors messages be “Painful Not Powerful!”

Until my next post, smile and listen!

Dean Marchese
The Dean of Success!©

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About the Author:

Known as The Dean of Success© Dean Marchese has built businesses from scratch, turned others around and helped others grow beyond their dreams. He has helped tiny startups become major players and major players stay at the top.

He has trained and worked with over 30,000 salespeople and owners around the world become massively successful and he can help you too.
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