Every normal person that is in business or working
for a business and tasked with growing it has asked:
“What is one of the best ways to grow your
business?” Very simply, grow the value of your customers business. You read
that right, grow your customers business!
Most businesses look at their customers and try to
figure out how much they can GET FROM their customers and
prospects. The best, most profitable and long-term survival planning they can
do is to figure out how much they can GIVE TO their customers and
prospects!
I know this may fly in the face of everything that
you may have heard, been taught or learned along the way but this is the
premise of all good businesses. The whole idea of being in business is to fix a
problem, make someone’s life better, help a company grow, etc. We are here to
serve and while serving we can make a healthy profit as well.
When you find out the pain that your customers and
prospects are living with, figure out ways to take the pain away and replace it
with something that will help them. The more of this you do – putting your
customers and prospects needs first, the more successful you will become. To
have this make more sense it would be helpful for you to read our other blog
posts.
If we believe that it is “All About Them,” (and we
should), then we are going to try to find ways to help our customers grow their
businesses. By doing so our business will grow right along with theirs. Let’s
look at a real life example:
Many years ago I was the head of a company that sold
computer based products and services that was doing fairly well but not
spectacular. I decided to offer our customers free sales training after
watching how badly their salespeople performed at their job. To make a long
story short, once our customer embraced what we were sharing with them, they
grew from $500 million in sales to over $1 billion in sales per year in record
time and we grew exponentially right along with them!
Again, if you want to know one of the best ways to
grow your business, help your customers and prospects grow their businesses.
Until
our next post – we wish you all success!
