I
said in my last post that we would look into your copy and your headline in
this post on “Money” so let’s jump right into it!
When
you send something out to someone in the form of direct mail, you are trying to
get a response. You are trying to move the person to take action on your offer
(for more on taking action, tune in to our next post).
You
know from our last post on this subject that you only have three seconds to
grab someone’s attention so you must have something that will quickly standout
to them – that’s the headline. The headline is really an ad for your ad. Did
you catch that? Your advertisement needs an advertisement.
If
you just start your mail piece by going into your story most people won’t read
it. It will look like it is just a whole lot of text that the reader feels they
won’t have time for so you must use an ad at the top – the headline.
If
you are writing a direct mail piece about weight-loss and you have the best
method on the planet to lose weight quickly and safely you will want to tell
them that in the headline. However, you do not want to state it the way I just
wrote it. You would want to make it an eye catcher like:- Doctors Astonished at Patients
Weight Loss!
- Finally,
a Safe Alternative to Instant Weight-Loss!
- How You Can Go From Bulging to a
Bikini in 10 Days or less!
Get
the idea? You want to write something that is honest but will also peak their
interest to read further and then finally to take action. In order to get
someone to take action the copy of your offering must continue to be
compelling. Once they have been hooked by the headline you want to write in a
way that keeps the reader wanting more and more.
You
may have heard that you need lots of white space and keep your text to a
minimum but that is not true – IF you write in a way that keeps the reader so
hungry, so into what you are writing that they must read to the end out of fear
of missing out on great information.
Writing
like this is not easy but it is a skill that anyone can learn if they are
determined to become the best they can be.
In
our next post we are going to discuss how to get people to take action so stay
tuned and stay excited!
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
If you would
like help with this or any other business, sales, marketing, social media
issues and more, contact us at:
Or leave us a
comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©
