Why
would I write a post on “Your Family Values” where we routinely talk about
building your business and making money? Because building your business and
your family values are tightly intertwined in more ways than you may realize.
To
be clear, I am not a psychologist nor am I someone that has been trained in
family counseling, etc. However, I am someone that has built many businesses
and turned around many others and know the value that family value has in the
workplace.
Before
you go poo-pooing this post I would suggest that you put aside your automatic
negative reaction to what I am going to write about because it can make you
money and lots of it. It can also reduce your headaches and make your life a lot
easier!
The
reason for this post and why your family values matter is because most of us
will always go to what is familiar and what is comfortable. Now keep in mind
that comfortable doesn’t mean that something is good it just means that because
it is a well-known option many people will migrate back to what they know; even
if it hurts them.
When
building your business you need to fight the urge to hire people that are like
you. You need people that have a different perspective, a different paradigm, and
a way to look at things that you may have missed. But you shouldn’t hire people
just because they are different. Keep
in mind that you will most likely be around these people more than your own
family (more on this subject at another time). You will need to get along with
these people or life will quickly become difficult at best.
If
your family values growing up weren’t too strong, you may tend to do things in
a way that could ultimately destroy your business or at the very least make it
a difficult place to work. If chaos is normal to you keep in mind that you may
be making it much more difficult to build your business than it has to be.
If
you can be honest with yourself and see that things may not have been great
growing up and you need to get help to change your thinking, you will be way
ahead of your competition in this regard. Also, if you are wise you can use the
fact that you grew up in difficult circumstances to push you to build a great
company and take care of those around you and those that are going through a
tough time.
On
the other side of this if you grew up in a very warm and caring family, you may
tend to try to hire people that will be that way at work, which is wonderful
but you need to keep a limit on this as well. The world is a rough and tumble
place so you will need to make sure that you can handle the intensity of
business and not get overly emotional when things don’t go exactly as planned.
When
looking to build your team, make a list of the attributes that you believe your
company will need but also and this is a big one, make a list of the attributes
that your customers and prospects will find valuable. After all, this is all
about them and not about us.
If
you are trying to build a cohesive and close-knit team, ask yourself if you
would allow your children to be around or alone with the person that you are
thinking about hiring. If the answer is yes, keep going with the interview
process. If the answer is no, end it and move on.
Once
you have your team in place based on the set of criteria that you listed, you
should be able to get to work and reach your goals much faster as everyone is
paddling in the same direction. Bear in mind that you may still have issues
because there are people involved and things happen. However, because most of
you are like-minded, the problems will generally be less than if you hired
anyone to fill the spot.
How
do you turn all of this into increased income? Glad you asked!
Let
your customers know how your company has been built, what values you possess
and most importantly how knowing this helps them (your customers reach their
goals).
It
could be your customer service, or your return policy. It could be how you go
the extra mile (define this for them), what you offer with every sale, etc. The
list can keep going but you need to quantify it. Don’t just say you do quality
work, what does it mean for them, break it down so they know exactly how you
are different and why.
The
true you, the real person that cares about them will come out and “Your Family
Values” will have you whistling a very happy tune!
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
If you would
like help with this or any other business, sales, marketing, social media
issues and more, contact us at:
Or leave us a
comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©
