What
Business Are You Really In?
Why Would I Ask This?
We speak with so many businesses and ask the
question “What Business Are You Really In?” and we are always met with the same
facial expression like we have lost our minds.
The reason for asking this seemingly silly question
is because most businesses have no idea of the real business they are in.
Because they don’t know the real business they are in they keep doing things
that make it harder for them to grow and stay in business.
What Do You Do?
This is generally the question that people
hear in their minds when we ask what business they are in. The conversation
goes like this:
Empower
Media:
“What business are you really in?”
Client: "What a ridiculous question, it is obvious we are in the
_____________ (shoe, yogurt, IT, etc.), business. We obviously hired the wrong
company to help us grow!”
Empower
Media: "This is actually not the business you are in, so let me ask you again but
this time I am going to ask it in a different way. “What business is Nike in?”
Client:
“The
shoe business and you are irritating me!”
What Is Going On Here?
We don’t get upset when people get irritated
because they really believe that what
they do is the same as what business they are in but this isn’t true. It is understandable because that is what
most people are taught to believe. However, if you want to be “off the chart”
successful, pay attention.
Will You Listen or Will You Walk?
Now you have to decide if you will listen to
hard earned, practical, multi-million dollar advice or will you walk away and
in a short time find yourself in a tough spot because you wouldn’t take the
time to answer the question of “What
Business Are You Really In?”
The Answer Is……
Nike is one of the few companies that really know what business they are in.
Coca-Cola just announced that it finally figured it out, now it’s your turn.
The answer is:
Yes you read that right, you are in the
marketing business. It doesn’t matter how great your products or services are,
if you don’t make marketing the center of your business universe you are going
to have a very difficult time moving ahead.
You Have Time!
Most businesses have time to make the corrections
they need in order to right the ship and stay afloat. Generally the problem is
they don’t ask for help. Why? There are so many possibilities here that we will
never have time to cover them. Just keep in mind that in your business there is
probably time if you act now.
Once you realize that you are in the marketing
business and start to think like a marketer you will see your business in a
whole new way. Your decisions will begin to take on a much different approach
to how you are doing things.
You Can Do It!
You can be successful and you can live the life that
you have dreamed about. Everything that you are hoping for is available to you. You can reach
your goals, you can make it. How are other people doing it while you are
struggling? They asked for help!
Now It’s Your Turn
Unfortunately most of us won’t live long enough to
learn it all or become all that we hoped or believed that we could be.
You can go it alone and spend years trying to figure
out what to do or; you can be wise and ask for help from those that have done
it and can help you reach your goals faster, they can make your journey a safe
one and they can show you how to have fun along the way!
Don’t
be afraid to ask for help, in fact I encourage you to do so. Whether you ask me
or someone else, make sure they are successful and then ask them for their help
and ask them now!
Until my next post, I wish you all success!
Dean
Marchese
The Dean of Success!©
P.S.
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About
the Author:
Known
as The Dean of Success© Dean Marchese has built
businesses from scratch, turned others around and helped others grow beyond
their dreams. He has helped tiny startups become major players and major
players stay at the top.
He has trained and worked with over
30,000 salespeople and owners around the world become massively successful and
he can help you too.
Why
waste years of your life figuring out how to do something when someone can show
you how in a very short time?
Let
me know your thoughts and how your business is doing by commenting below!
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