Every normal person that is in business or working for a business and tasked with growing it has asked:
“What is one of the best ways to grow your business?” Very simply, grow the value of your customers business. You read that right, grow your customers business!
Most businesses look at their customers and try to figure out how much they can GET FROM their customers and prospects. The best, most profitable and long-term survival planning they can do is to figure out how much they can GIVE TO their customers and prospects!
I know this may fly in the face of everything that you may have heard, been taught or learned along the way but this is the premise of all good businesses. The whole idea of being in business is to fix a problem, make someone’s life better, help a company grow, etc. We are here to serve and while serving we can make a healthy profit as well.
When you find out the pain that your customers and prospects are living with, figure out ways to take the pain away and replace it with something that will help them. The more of this you do – putting your customers and prospects needs first, the more successful you will become. To have this make more sense it would be helpful for you to read our other blog posts.
If we believe that it is “All About Them,” (and we should), then we are going to try to find ways to help our customers grow their businesses. By doing so our business will grow right along with theirs. Let’s look at a real life example:
Many years ago I was the head of a company that sold computer based products and services that was doing fairly well but not spectacular. I decided to offer our customers free sales training after watching how badly their salespeople performed at their job. To make a long story short, once our customer embraced what we were sharing with them, they grew from $500 million in sales to over $1 billion in sales per year in record time and we grew exponentially right along with them!
Again, if you want to know one of the best ways to grow your business, help your customers and prospects grow their businesses.
Until our next post – we wish you all success!