What a question to ask – would
you rather be “Zeroed In Or Bailed Out?”
Recently I’ve had to pose this
question to one of our clients. You see, at some point you have to figure out
who your customers really are or you will be trying to get bailed out by someone
that has figured this out or worse!
In one of our earlier posts
titled “What Do You Need For Success?” we discussed the phenomenon that many
businesses use which is “ready, fire, aim.” If you haven’t read it please go
check it out as it will help you tremendously if you apply it with the proper
action.
You need to be relentless in
asking yourself the question of “who” my customer really is. Let’s look at why:
If you are in the elderly care
market or in the nursing home market, most of the businesses are focused on
those they are caring for. You say that makes total sense because that is the
business they are in, are you sure? Are you really sure that you should be
focusing your attention on the elderly people that you are caring for in your
marketing?
Why would I ask a question with
such a ridiculously clear answer? Because the answer is not so clear. Who is
paying for the person’s care? In many cases it is their children, their
insurance company, etc. These are the people and organizations that you want to
target most of your marketing towards with a smaller percentage geared at the
end user (the elderly person).
In order to be the best that you
can be you need to CLEARLY zero in on your REAL customer! Take some time and
think through who you should be marketing and selling to. Go out and ask your
potential customers and those in their circle of influence – now we are really
digging into this. In order to not get too long into this we are going to end
this post so that you can go and start thinking this through.
In our next post we will dig
further into our Circle of Influence.
For tons of FREE info go to www.GetAnInstantRaise.com and
download the FREE eBook “How To Get A $5,000.00 Raise – Without Asking Your
Boss!”
This is your time, this is your
life and your chance to change your life and take charge of your future. Go
right now to: www.GetAnInstantRaise.com and get
started today!
Until our next post – we wish you
all success!
