“Who Is Your Superhero?” I can hear some of you
already saying its Batman, Superman, Wonder Woman, Spiderman or a host of
others.
Many of us are constantly looking for a Superhero
and wondering if we will ever find one or if they even exist.
What if I let you in on a secret? What if this
secret could revolutionize your business?
You could use this secret to increase your sales and
become someone else’s Superhero – how amazing would you be in their eyes!
Would knowing who this is help you grow your
business? Hopefully you are paying attention because the answer may astound
you.
What is this much anticipated secret? Your Superhero
already exists and there are two of them. Amazingly, they are right in front of
you. Your Superhero is your number one customer! What?! How is this even
possible?!
Before you blow this off and want to stop reading,
pay attention here because this can change the entire course of your future for
the better.
Dig into your business data and find out which of
your customers produces the most sales and
the most profit margin. Once you have this information find out everything you
can about them and figure out more ways to serve them better, faster, more
intensely.
Ask yourself:
· What needs do they have?
· What else can you do for them?
· What else can you offer them?
· What other divisions do they have that you can serve?
· What other locations do they have that you can reach out to?
· Who do you need to partner with?
Let me give you an example of this.
Several years back we started a janitorial business
and had a goal to reach $1 Million within 24 months and to have a 50% profit
margin. I was told by everyone in this industry that it was impossible – they
were partially right. It actually took us only 18 months to reach our goal.
How?
We went after the business by providing the best
value they could get. I didn’t say the lowest price I said the best value (if
you want to know exactly how we did this and what “best value” means in this
case, email me and I will go further into it).
Once we were contracted to do their work, we took
care of them like no one ever did before. They became extremely comfortable
with us and soon we were able to ask them about their other items like:
§ Paper Products
§ Hand Cleaners
§ Coffee Services
§ Vending Machines
§ Window Washing
§ Carpet Cleaning
§ The list goes on and on
If you look at your best customer and follow what I
just pointed out, your revenue can grow exponentially.
Once you are done going through this exercise with
this customer, guess what? Start with the next one on your list and follow this
all the way through your customer list and add this for any new ones you get.
When you see how much this can affect your business
you will do this on a regular basis and you will get the answer to the question
“Who Is Your Superhero?” I said earlier there were two Superhero’s so who is
the second one? The next time you look in the mirror you will be looking right
at them!
Until my next post, I wish you all success – live like you mean it!
Dean
Marchese
The Dean of Success!©
P.S.
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About the Author:
Known
as The Dean of Success© Dean Marchese has built
businesses from scratch, turned others around and helped others grow beyond
their dreams. He has helped tiny startups become major players and major
players stay at the top.
He has trained and worked with over
30,000 salespeople and owners around the world become massively successful and
he can help you too.
Why
waste years of your life figuring out how to do something when someone can show
you how in a very short time?
Let
me know your thoughts and how your business is doing by commenting or emailing
us.
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