Whose Choice Is It?
It’s really your choice; “Is Your Message Painful or
Powerful?” So many times we think we are building our businesses because we are
doing all of the “right things” but the results are all wrong.
Why?
One of the areas that we need to look into is
our message. We go out and have nice signs made, find a great spot, tell all of
our friends and after the euphoria wears off so does our income. What’s the
deal? Why is this happening, everything was going so well?
What Is Your Message?
When we ask people this one simple question,
they get all twisted up. If you are having a hard time sharing your message
with someone you may need to look into your message. Think about what you are
trying to convey, what is it that you are trying to get across. If you don’t
know neither will anyone else.
Are You Listening?
If things aren’t going well and you are losing
business you may not be listening. Listening to whom, there is no one in my
shop? That’s the point! You don’t just listen when people are
talking; you listen to what they are or aren’t doing. People speak loud
and clear by not spending their money with you. In fact not coming in or
spending their money with you is louder than shouting at you!
What Are They Saying?
Clearly if they are not coming into your shop or
they aren’t spending their money with you they are saying they don’t like what
you are telling them. It could be your prices, it could be the way your shop
looks, or the way your website works (or doesn’t), or a whole host of things.
Figure it out quickly and be willing to set your ego aside [a huge problem at
times], in order to speedily get back on track.
Your Message Must Be Inviting!
Your message has to be one that is warm and
inviting. It must be one that will draw people in so they can see how great
your products and services really are. You may be the best at what you do but
if you don’t draw them in you will be the best at being out of business!
I have walked in to so many shops that are filthy
dirty and the owner can’t figure out what is going on. I have been to so many
restaurants where the restrooms are dirty, there is no soap or paper towels
(what does that tell you about the cleanliness of their staff?). When I see
this I walk out and will never return.
Be Powerful Not Painful!
Find out what your audience wants and craft all that
you do around their desires. Many businesses try to give their prospects what
the business wants to give them which may not be what the prospect wants. The best way to determine this
is to ask them! They will tell you how to be Powerful not Painful Let all of
your competitors messages be “Painful
Not Powerful!”
Until my next post, smile and listen!
Dean
Marchese
The Dean of Success!©
P.S.
Grow Your Business Faster Here:
Executives: If you are an Executive or
want to be one, click here for our FREE report and learn how to quickly
increase
the cash flow in ANY business!
Salespeople: If you are a salesperson and
want to quickly move ahead of your competition you will need to make
sure that those you seek to do business with you will take your calls every
time. With our FREE report you will leave your competition in the dust
– click here now!
About
the Author:
Known
as The Dean of Success© Dean Marchese has built
businesses from scratch, turned others around and helped others grow beyond
their dreams. He has helped tiny startups become major players and major
players stay at the top.
He has trained and worked with over
30,000 salespeople and owners around the world become massively successful and
he can help you too.
Why
waste years of your life figuring out how to do something when someone can show
you how in a very short time?
Let
me know your thoughts and how your business is doing by commenting or emailing
us.
For FREE, real life exponential business building, sales
launching information, subscribe to our blog at: www.empowermediallc.blogspot.com and
get a FREE gift!
For tons of FREE info to help you
skyrocket your success, go to:
