“Amazing!” is a big statement, by itself “Amazing” is a big word. No matter how you look at it, you want to be “Amazing!”
When you work with your customers and prospects do they think you are amazing? If they do, are they giving you more business? Do they see you as a trusted adviser? Are you their go to supplier that they come to first or are you just on a list of many others they rotate through to make sure they “spread the wealth?”
You need to separate yourself from the crowd and one sure fire way to do this is to be amazing. Of course the question is how? How can you separate yourself from your competition, how do you stand out when it seems that everyone else is doing the same thing that you are? How do you become amazing?
First you must have a passion for what you are doing, you have to want to be the best, you have to have a desire deep inside of you that is driving you to be better than not only the others out there but better than you have been in the past. This is where you start.
Next, you want to look at the professional life of your customers. If you have a white board, chalk board, paper and pen, go through what your customers go through on a regular basis. If you don’t know what they are experiencing, this is a great time for a visit.
Meet with them and tell them what you are doing. Let them know you are trying to become the best that you can possibly be and want to help them with any and every painful situation they may have. Have them walk you through a typical day and write down what they go through. Ask them which parts of their day are painful; what processes do they really hate, what is not working and what is working.
You will be surprised what you find out. Don’t put this off, by doing this at a company I used to run we increased our sales by many $MILLIONS - per month!
Take the information they give you, go back to your office and map it out. Go through every detail and find all of the bottlenecks, all of the choke points or just all of the places that you can help them be better.
Make sure you think through all of this. Do some research and find out what products and or services you can offer your customers. Figure out what your pricing for this will be and make sure it is a great deal for them.
Now go back and meet with them again and go through everything that you did, let them know that you are there for them. You aren’t just interested in making a sale but you want a long term relationship. The more you help them reach their goals the closer you get to your goals.
Now go and do this with every one of your customers that are willing to meet with you. Find out all that you can and find ways to help them reach their goals. The more of this you do the more valuable you become.
Once you have been through all of your customers you can go back and start all over again as you will find out there are more opportunities.
Take all of this information and build your marketing campaigns around what you are doing. Don’t name any of the companies that you are doing this for but you can discuss it verbally with your prospects (if you are in an industry where this is allowable).
If you do the marketing of this right you will have prospects lined up at the door as your customers and prospects will see you as “Amazing!”
If you know one person that would really benefit and could change their circumstances with this information; be their hero and share this post with them right now!
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Until our next post – we wish you all success!
The Dean of Success! ©