I
decided that to celebrate this monumental achievement (yes I know others have
written way more than me but this is our blog!), I would directly answer some
of your “Business Problems” which are issues that have been raised by our
clients, followers, friends, non-friends, etc.
Let’s
start off with a list of some of the issues that we get asked over and over (we
can’t list them all or it will take most of the paper and trees in the world).
Please note that if your questions, issues, and problems are NOT addressed
here, email us and we will send you the answer you need to resolve your
problem. Now I have to say, if you don’t take advantage of this free one-on-one
service, something is wrong.
Okay
so here we go:
- Lack of sales
- Can’t find good employees
- Can’t cover the cost of the
materials
- We’ll cover more in other
posts and again email us at info@empowermediallc.net
Lack of Sales:
Take
a look at your products/services and stack up what you offer and how much you
charge against your competitors (not sure what they charge? Call them and ask
them!)
Think
through your processes, how can you make it easier for your customers and
prospects to buy from you as opposed to your competitors. Remove all roadblocks
to doing business with you or what we call “Sales Prevention Departments!”
Meet
with your current and past customers and ask them what you are doing right,
what you are doing wrong and how you can improve? Ask them what their pain is
and what their problems are and figure out ways to take their issues away. Keep
in mind that when you discuss these issues with your customers ask them that if
you are able to take care of their issues will they give you more of their
business?
If
the answer is no, ask them why and if you need to, move on. If it’s possible to
save the relationship do all you can to do so but you need to get them to agree
to continue to work with you if possible.
Also,
come up with ways to reward your sales people to build more business into your
pipeline. There are so many ways to do this that we will keep this for another
post (we will dig deep into this as we go so please check back).
Can’t Find Good
Employees:
I
have heard this for so many years it is absolutely ridiculous so let’s see what
we can do and why the problem “seems” to exist. Now please note that we know
there are places that are really lacking in available qualified people.
However, in nearly every case when we have dug further into this issue with our
clients it wasn’t the way it was made out. So what gives?
Most
people say they want to make more money so that is never going to go away and
in fact can be a great way for you to build your business (we will cover this
down the road). When you dig past the money thing most people really want a
great place to work, a friendly atmosphere, and a stable environment.
When
we did some research with our clients most of the things that people wanted
from their jobs was missing. When you are trying to find qualified people to
help you build your business, think about how you would want to be treated. In
fact, I would go a step further and think about how to make working in your
company an outstanding experience. Like what?
Here
is just one tiny example, when you hire someone don’t make their first day
working in your company the way everyone else does. You know what I mean; “fill
out these papers, there’s your desk, this is your supervisor now get to work.”
Does
this inspire loyalty? NO!
How
about having a small party for them? Have a cake, balloons, music, etc. I know
you can’t do this for everyone if you are hiring a thousand people (if you are,
have one big party). And yes, I know that some people are not going to work out
but so what. The people that don’t stay will tell everyone how they were
treated and your reputation will become legendary. By doing this you
will become the place everyone wants to work and you will have a waiting list
of qualified applicants to choose from.
Can’t Cover the
Cost of Materials:
Now
on this one you will have to think outside of the box just a little. If you sell
products there is a cost of materials the customer has to pay. Why not have
them pay for the materials part of the order up front? If you need to give them
a small discount in order for them to go along, give it to them. This will help
your cash flow and could save your business.
If
what you are selling are only products without service so the whole order is
the product, work out a deposit to be paid before you place any orders. If you
sell to the government this is actually an easy one because they will actually
pay for the whole order up front in certain situations.
The
point of all of this is to get you to think outside the box as there is a
solution for every situation that does NOT require borrowing money in order to
get your business to grow.
Again
we will cover more ways to help you with your “Business Problems” in our
upcoming posts so stay tuned!
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
If you would
like help with this or any other business, sales, marketing, social media
issues and more, contact us at:
Or leave us a
comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©
