Who is your target customer? A target customer isn't someone who shops at target. A target customer is someone who is actively looking for a solution to their problem. This makes them your ideal customer. If you don't have a specific idea of your ideal customer then you're just flailing trying to make everyone your customer. But -*spoiler alert* - YOU DON'T WANT EVERYONE AS YOUR CUSTOMER!! This is for a few reasons- not everyone wants or needs what your selling, not everyone is going to believe your product/service can do what it says, and some people are just more trouble than they're worth. So remember, you want a specific idea of who your target customer is; i.e.- if you sell cold medicine your target customer is someone who has a cold, NOT someone who is healthy and hasn't had a cold in years.
Important:
If you know one person that would really benefit and could change their circumstances with this information; be their hero and share this post with them right now!
If you would like help with this or any other business, sales, marketing, social media issues and more, contact us at:
Or leave us a comment below!
Until our next post – we wish you all success!
Ross Marchese
