Recently
I posted that I would dig deeper into how to motivate people to take action and
here I am now telling you to “Add Salt” so what’s going on?
Actually
these two items are related. Currently there are hundreds or thousands of
courses on marketing at colleges and universities around the world. There are
countless books about marketing, philosophical debates, articles written all
over the world about the psychology of marketing (are you yawning yet and want
to take a nap?), and on and on.
The
truth is it is much easier than all of that. Think about what drives a person
to do anything and you will have your answer. In fact, I have been told that if
anyone can come up with the answer to this question they would be financially
set for life, a guru, etc.
While
all of this sounds great I really don’t believe it. What, disagree with all of
those braniac’s in all of the most prestigious schools? Yes, exactly. While it
may keep them employed (you pay their bill through your kids tuition), it
doesn’t have to be that hard.
How
do I know? Great question and so glad you asked! Now ask yourself and you will
instantly get the answer – what drives you? When you answer this question you
will also find out what drives me, my neighbor, your teacher, your siblings and
your friends. You may not get everything because we are all slightly different
but we are also somewhat the same. Don’t believe me?
When
you are thirsty do you get a drink? When you are hungry do you get something to
eat? When you need money do you get a job or come up with a way to earn more
money? The list goes on in every area of our lives. The real question is how do
I motivate someone to buy from me? Ahhh, now we are getting to the root of the
issue.
You
must learn how to make the potential customer want your information, product or
service more than they want the other persons. How do you do this?
First
you need to find out a few things such as:
- What drives a person to want
or need the products and or services you provide?
- Can they take care of their
needs themselves?
- What is causing them to seek
help?
- Can you provide the products
or services they need?
- Can you provide these
products or services better than your competition?
- How will you do this?
Once
you start with the right questions you will get the right answers. Once you
have the right answers you can craft your message around their needs or in
other words “Add Salt” to your marketing.
You
will have to make them thirsty for your offerings. Make your products, services
and customer service so great they would never think of going to anyone else.
Make sure your pricing is either in line with everyone if you are just starting
out or you are slightly lower. You will need to get your foot in the door in
order to show how great you are.
Once
you are in you can wow them with your awesome service. For more information on
how to do this, read our other blog posts and check back for more information
as we make it available. But never forget that in all you do “Add Salt.”
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
If you would
like help with this or any other business, sales, marketing, social media
issues and more, contact us at:
Or leave us a
comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©
