I
said in my last post that we would look into how to get people to take action
and here I am talking about “Food On A Flight” so what gives?
Recently
I was traveling and I happened to turn the radio on and heard someone say there
was a discussion because someone had written an article about how all of us
should stop whining (I am paraphrasing), and get a good meal before you get on
the plane and not worry about whether the airline was going to serve you a meal.
This
started me thinking about how this applied to our businesses. Now you may be
thinking I am way off track but hang in there. You see I have been posting a
lot lately about money and this is going to stay on subject because the person
that was discussing this on the radio didn’t realize how much more there
actually is to what they were talking about.
Personally
I don’t care if you eat before, during or after your flight, that is totally
your business. However, how about looking at this from a different vantage
point? Let’s dig a little deeper and see what is really going on and see how it
applies to your business and the business of making money.
Many
times when we need to fly somewhere we make all of our arrangements such as,
itineraries, meetings, hotels, etc. But we don’t think about the in-flight
meal. We assume it is available and we don’t include it in our plans. If we
took a few minutes to think about it we would plan for it, ask about it and
make sure there was no miscommunication regarding whether we will get a meal or
not (think about what I just wrote the next time you are speaking with your
vendor’s, your customers, your employees, etc.).
If
we are going to get a meal we make up our schedule based on the fact that we
don’t need extra time at the airport for a meal. We can just get there, go
through security, board the plane and enjoy the meal.
However,
if we aren’t going to get the meal we will have to plan ahead, leave enough
time to eat at home, go to a restaurant or find something to eat at the
airport. What does this have to do with making money and growing our business?
Everything!
If
we took the time to think through all of the details in our business (just like
we do regarding the meal), all of the processes we currently go through or need
to go through, we could either save time, become more efficient or at the very
least see where we are lacking.
Better
yet, why not take the time to think through all of the details in our
customers’ business, all of the processes they have to go through and figure
out ways that we could save them time, help them with their processes, their
problems and issues, their pain, etc.?
Once
we come up with all of this (and yes it does take time and planning), we can
literally own the relationship with our customers and lock out our competition
and never worry about our lower priced competitor ever again. Now that is worth
the time to do all of this!
The
next time you are going to book a flight, make a reservation or cook a meal,
think about all that has to go into the planning of the meal in order to attain
the level of satisfaction from that meal that you want. All of this from “Food
On A Flight.”
Until
then, subscribe to our different sites and start to get a world-class education
that is far and away better than anything you will get in any school. Why?
Because this really works, no theory, no psycho-babble, just real, hard-learned
knowledge that will launch your business!
Important:
If you know one
person that would really benefit and could change their circumstances with this
information; be their hero and share this post with them right now!
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comment below!
Until our next
post – we wish you all success!
Dean Marchese
The
Dean of Success! ©