Thursday, October 30, 2014

You And Halloween

Thursday, October 30, 2014 8:56 AM
I know what you may be thinking, why would I be writing a business blog post about “You and Halloween?” Great question and there is more to it than you may think!

The story is told about putting pumpkins that are carved into Jack-O-Lantern’s on our front steps to scare away evil spirits. This leads to the question of how many potential customers are you scaring away by putting your “scary” face forward when a potential customer comes to you for the first time? Let me give you an example:

Recently I needed to get some work done to my automobile. When I went to speak with the person at the front desk, they were rude, nasty and were literally driving customers away (I was one of them). It was really a shame to find out this was the owner of the company!

In my world we call these types of situations a “Sales Prevention Department.” Have you ever gone through your business and tried to find all of the “Sales Prevention Departments” in your business? Don’t think that you don’t have them because you do.

I have had the pleasure of working with thousands of companies around the globe and haven’t found a single company yet that doesn’t have them. Think about this:

  • Who is the first person a prospect or customer see’s or speaks with in your business?
  • How do they sound on the phone?
  • How do they respond to the prospect or customers request?
  • Have these people been trained in how to deal with prospects and customers?
You need to think through and determine what type of company you want to be. How easy or hard do you want to make it for prospects and customers to deal with you? Remember, the harder you make it on them, the harder they will make it on you!

You don’t want to make it harder to grow your business you want to make it easier. Go through your entire business and be honest about how you are handling things. Remember that your employees are a reflection of you. They are also going to act the way they see you and how they believe that you would have them handle things.

Do everything that you can to make it easier for people to:

  • Find you
  • Begin a dialogue with you
  • Buy from you
  • Tell others about you (in a positive way)
  • Do more business with you

People need your products and services but they may not know it or they may be going to your competitor. People are going to go to the place of least resistance so make sure that your business is not only the place of least resistance but is extremely welcoming!

Get started on these and hopefully soon “You and Halloween” won’t have anything in common!

If you want help making your business the place that people want to go to and are lining up to do business with you, please feel free to contact us right away and reach your goals faster than you ever imagined!


If you know one person that would really benefit and could change their circumstances with this information; be their hero and share this post with them right now!

If you would like help with this or any other business, sales, marketing, social media issues and more, contact us at:

Until our next post – we wish you all success!

Dean Marchese

 The Dean of Success! ©
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